The Rich in Thought valuation instrument
What is your business truly worth?
Not the number you hope for. Not a broker's guess. VITAL Proof looks at your business inside and out, from the books to the shop floor, and delivers the number that holds up when a buyer starts asking hard questions.
VITAL Proof. The defensible number.
Inside and out
Most valuations interview the owner and stop. VITAL Proof reads the whole business, from three sides.
1
We read the books
Real statements, not summaries. Revenue, earnings, debt, and the story the records actually tell.
2
We listen to leadership
How the business runs from the top: customers, competition, systems, and the plan for what comes next.
3
We ask the people who do the work
A confidential check-in with the whole team. Nobody knows a business better than the people inside it.
Then the three views get tested against each other. Where they agree, the value is solid. Where they do not, we found something worth knowing, and you see it in dollars.
From the field
The owner believed $1.2 million.
What the owner believed
$1.2M
Based on years of hard work and a gut feel
What the business proved
$700K
After the inside-and-out read
A Montana owner came in ready to sell, carrying a number built from years of hard work. The books told a quieter story: earnings were thinner than the owner remembered, and one target had been written down as a sure thing.
The team's confidential answers explained why. Nearly every decision still ran through the owner's desk. Remove the owner, and much of the value walked out the door too.
Hard news, delivered honestly, and worth every dollar of the difference: a buyer would have found all of it during due diligence and used it at the negotiating table. The owner found it first. Today every dollar of that gap has a name and a plan, and the work of closing it is underway.
Drawn from real Rich in Thought engagements. Details combined and changed to protect the company.
Why the number holds
Every figure shows its source
Each number points back to the statement or document it came from. A figure without a source cannot enter the record.
Tested from three sides
The books, the leadership, and the team each tell their version. The number that survives all three is the one you can stand behind.
The same answer every time
Open the record a year from now and it reads the same, down to the dollar. That is what makes it worth defending.
Know the true number before a buyer does.
Request a valuationThe VITAL family
VITAL Suite watches the numbers. VITAL 3 plans the week. VITAL Proof proves the value.